Many New Balance brand shoes are produced in one of six United States factories. While most of the footwear industry has moved its production overseas to take advantage of low labor costs and generally cheaper production costs, we continue to make many of our shoes in the United States.
MADE IN THE USA vs. Assembled in the USA
Twenty-five percent of New Balance shoes are produced by our US workforce using US and imported materials. When possible, we obtain materials from domestic suppliers. At times, due to availability, economic or quality reasons, there is a need to import components from foreign sources. Where the domestic value is at least 70%, we have labeled the shoe "Made in the USA." Where it falls below 70%, we have qualified the label referencing domestic and imported materials or "Assembled in the USA." This determination is based in part on the Federal Trade Commission's survey of consumers. The shoes below are labeled as "Made in the USA"
